Among the recent research grants awarded by the National Cancer Institute is one for a study asking whether people who are especially responsive to good-tasting food have the most difficulty staying on a diet. Another study will assess a Web-based program that encourages families to choose more healthful foods.
Studies like the one on tasty food received a grant of $100,000 over two years.
It's based on the idea that since obesity is associated with an increased risk of cancer, understanding why people have trouble losing weight could lead to better weight control methods, which could lead to less obesity, which could lead to less cancer. NYT
For ten bucks I'll come grab that supersized burger from your chubby fingers. That saves $99,990 to apply to legitimate cancer research.
Kolata, G. (2009). Grant System Leads Researchers to Play it Safe. NY Times – Research.